Social license to operate (SLO) is the intangible, community-granted approval that enables an industry to function with public trust and minimal regulatory intervention. In the context of racing, SLO reflects society’s confidence that the industry aligns with evolving animal welfare expectations and ethical standards. SLO is an inherently dynamic and fragile social contract, yet critical to the long-term sustainability of racing industries.
This paper examines the interplay between animal welfare, public scrutiny, regulatory responses, and transparency through case studies from greyhound racing in New South Wales, New Zealand, and South Australia. It identifies current threats to SLO and explores how sustained media scrutiny can compound negative public perceptions and reputational damage. Loss of SLO can result in government reviews and regulatory changes; increasing legislative restrictions; and outright bans. Maintaining SLO requires credible evidence that animal welfare is safeguarded at every level. The paper outlines proactive strategies for racing authorities to engage with community concerns, build transparency, and foster enduring public trust.